Social sharing can launch your business to new heights, but how do you encourage it? This article dives into the fascinating psychology of social sharing, revealing five powerful motivators that drive people to hit the share option. Find out how you can use these motivators to grow your business by using our Share Cart app.
Have you ever wondered what the actual driving force behind social sharing is? While scrolling through the ocean of digital content, what makes people want to stop and say – “Okay, this is the piece of content I want to share with my friends“?
Everyone knows the impact of social sharing when it comes to eCommerce businesses. However, a common misconception is to encourage this sort of sharing, it’s necessary to have a social media presence.
Well, you can have that too, which will be really awesome. However, it’s not mandatory. The truth is, you can enjoy the perks of social sharing despite being there. And today’s article covers everything you need to know in this regard.
The first thing you have to do is understand why people are so head over heels for social sharing. And once you know, you can start its practical application to boost your brand success.
The Psychology of Sharing is a study published by the Consumer Insight Group of the New York Times, which presents five different reasons behind social sharing. Those are:
To Help Others Find Informative Content
Some people want to help others, and sharing different stuff online is just a part of it. Research shows around 94% of people care about the information they share, whether it can add value to the life of other people or not.
To Let People Know Who They Actually Are
People share what they like or at least find interesting. About 68% of people share to help others understand who they are and what they are interested in.
To Nurture Relationships
Humans are social beings who like to establish a sense of connection with others. They want others to be in the loop of their life and the other way around. Nearly 78% of people share online because they think it’s the only way to stay in touch with friends and family, which is impossible otherwise.
To Get a Feeling of Contentment
69% of people share online because they feel satisfied when someone reacts or comments on their posts. Apart from this, sharing content also gives them a sense of belonging. That they are a part of this world too.
To Spread the Word Out
84% of people share content from brands or businesses they care about to show support.
Now that you know the reasons behind the sharing game, it’s time to shed some light on how you can use these to your advantage. Because all these stats and numbers are redundant if you can’t put them to good use.
For starters, we have to make the content of our online store shareable. This will not only make sharing easy for people but also help us draw new customers.
Want to know how? The next section of the article covers all of it. So, keep on reading!
Turn on the Cart Sharing Option
What is a cart-sharing option? The feature name is quite self-explanatory. When enabled, this option lets customers share the content of their carts with others through social platforms.
Wondering how you can set up this option in your store? The answer is by using the Share Cart app. Installing the app will add a Share Button on the cart page whenever customers add products to their carts. And with a simple click, they can show others what they got from your store.
Now, you must be thinking about what it has to do with the psychology of sharing. We’re just about to get to that part.
Let Them Share Cart as a Piece of Information
Suppose your store has some products in stock that are in demand but not available elsewhere. So, it’s a wonderful opportunity for you to convert, but first, you must let people know your store got what others don’t.
You can do this by posting about it on your social media pages. And for that, you have to come up with compelling marketing copies and creative designs. Sounds like too much work, isn’t it?
However, with Share Cart, you can avoid all of these. How? Allow us to tell you. If your existing customers buy those products from you and share their carts with others, they will know you have what everyone else is looking for. So, people will rush to your storefront and get those for themselves. Here, the cart containing the in-demand product is the informative content.
Your loyal customers will do the act of sharing voluntarily, and we already know the reason behind this. People love to help others by sharing information that will make their life easier.
Let Customers Define Themselves
If you’re running an online shop featuring home decor and furnishings, chances are your customers are those creative souls who are passionate about interior design. This means when they share carts from your store containing all those products, they also present themselves in front of others in terms of who they are and what they actually like.
Let Them Share and Care
We all have those long-distance friends and relatives we haven’t met in ages. However, that doesn’t mean we stop caring about them. By clicking the Share Button, customers can surprise their loved ones with a cart full of their favorite items and let them remind they haven’t forgotten them.
Let Them Attain Self-Fulfillment
When customers share their carts on social platforms, others can react and comment on them. When someone compliments their purchase and tells them they got a great taste, it makes them feel good about themselves.
Let Them Talk About Your Business
Your loyal customers will never disappoint you. They’ll go to their friends and tell them how amazing your products are. You can make this easy for them by integrating the Share Button on your storefront. With just a single click, they can share their carts and show others all the amazing items they are getting that no one should miss.
This brings us to the end of the article. We hope now you know what motivates people to share on social platforms and how you can use these motivators to grow your brand.
Of course, it all comes down to having existing customers who are happy with their purchases. Because without them, who will share the content of your store, right?
