Email marketing is an effective tool for reaching your target audience. However, you need to build a strong email list to get started. Follow six simple steps to increase email sign-ups from your visitors and generate more leads with Bevy Design.
When was the last email you received from a brand sharing its latest updates? Maybe, it was just today or yesterday. These updates make their way to your inbox because you signed up for a form or subscribed to a newsletter with your emails. This is known as email marketing which happens to be an effective marketing strategy for any kind of business.
60% of e-commerce enterprises customize the emails sent to their customers based on the purchase history. However, you can only send these personalized emails by building a list first. And by building a list, we mean collecting emails from random visitors so that later you can turn them into paying customers. Whether you are new to the eCommerce game or have been around for some time, collecting emails from visitors should be your number one priority. Once you get your hands on them, you can start sending welcome emails, weekly or monthly updates, heads-ups on upcoming deals and offers, holiday wishes, cart abandonment alerts, and much more. It will help you to get in touch with them and let them know about what’s new in your Shopify store, a wonderful way to generate leads for your business!
As an eCommerce brand, if you are entertaining the idea of growing your email list, you are in the right place because, in this article, we will explore 6 ways to get more email sign-ups from visitors.
Tip of the day: Consider getting a solution to help you collect emails and grow the subscriber count. Bevy Design, a pop-up builder with pre-built email capture and lead generation templates will serve your purpose in every possible way.
First Thing First: Proper Use of Pop-Ups
Do you often have second thoughts when it comes to deploying pop-ups on your storefront? Well, you are not alone. Many brands shy away from using pop-ups because they think doing so will interrupt the user experience. Surprisingly, this is also the reason why pop-ups work as a great marketing toolkit despite being frowned upon by 73% of internet users.
However, behind all the bad reputations of pop-ups, there are brands that need to be made aware of how to use them wisely. Pop-ups covering the lion’s share of the screen without any closing option will make users opt out of the site. However, thanks to Bevy Design, you don’t have to be one of them. Pop-ups created with the app have an ideal size that doesn’t block the full screen. There are also small, medium, and large-sized pre-built templates in the gallery from which you can choose one per your needs.
Bevy pop-ups can be either used as overlays, or you can embed into your preferred storefront location. Overlays, when deployed, stay above the fold, taking a small portion of the storefront. Now, if that makes you worried about getting your content hidden behind them, you can use the embedding option. This will neither block the content of your store nor make your visitors grunt, as unwanted ads won’t interrupt them while they are in the middle of something important.
Discounts Are Your Best Buds
Although you might not know who is visiting your storefront, one thing you can rest assured of is they are fond of discounts. Offering discounts and coupons to your visitors in exchange for their email addresses is an amazing way to grow your email list. You can start with a small amount, such as 5% OFF on selected products. Your visitors will be more than happy to share their contact info with you as long as they can save some money from your deals.
Bevy Design’s template gallery is loaded with discount-based pop-ups and slide-ins that you can use to collect those valuable email addresses. Let’s take a look at the following Elegant Spring Sale pop-up template from Bevy Design.
This pop-up with all those floral patterns blended in a pastel background can instantly get your visitors into the mood for a spring shopping spree. Entering their emails in the dedicated input box and hitting the Subscribe button reveals the coupon code SPR15.
Not just spring, in Bevy Design, you can find these kinds of pop-up and discount bar templates for every season and holiday. Besides, the templates come with endless customization options. So, if a 15% discount is too much for you, you can customize the template in the Bevy builder and change that 15% OFF to 5% OFF and SPR15 to SPR05. Easy-peasy!
Create A Fun & Engaging Game
“I hate playing games,” said no one ever! Most people are into games because they are fun and engaging and make them happy. As Lily Pulitzer once said, “Being happy never goes out of style.”
So, it’s time to take this into account and get into action. By gamifying your storefront, you can add a bit of excitement to the mundane shopping experience. This will make your visitors happy and encourage them to share their emails. But, Don’t worry. We are not telling you to design a full-blown video game and make visitors compete against each other for a prize. Gamification will only incorporate the elements of games that drive joy and engagement into your storefront.
Like always, Bevy Design got your back this time with its gamified elements and pre-built templates. Through these, you can host a simple yet exciting game on your storefront where visitors can participate by submitting their emails and win exciting discounts and prizes. No one can resist freebies and discounts combined with a fun game to play. Your visitors will be delighted to join your list if it means getting a bit of joy in return. Spin To Win, Scratch and Win, and Pick An Item are some of the pre-built gamified templates Bevy Design offers.
Furthermore, you can design Spin To Win games on your own if you don’t want to go with the pre-built ones. Starting from color to the number of options added to the wheel, you can customize everything using the powerful builder and satisfy your design needs!
Know Your Visitors: Collect Feedback
Just like customers, your visitors might want to be heard as well. You might often notice repeating visitors on our website who keep coming back and are yet to make a purchase. They might have some queries which need to be addressed. This is where feedback collection comes into play. By asking for feedback, you can kill two birds with one stone:
- Solve the issue of your visitors.
- Get their email address.
Bevy Design offers feedback collection forms that are already prepared, so you don’t have to spend your time creating one by yourself. Just make the basic adjustments to match your brand and deploy them to your storefront.
Then, sit back and prepare yourself to answer some questions coming along the way while building your email list.
Use Exit-Intent: Make The Last Chance Count
The use of exit-intent pop-ups is not only confined to drawing back visitors to your website. It also works as a great tool to grow your email list. Research suggests that around 4% to 7% of visitors may sign up for your mailing list if you request their emails via exit-intent pop-ups. This can result in collecting 2 new addresses from every 100 visitors.
You can further improve these numbers by adding incentives like deals and offers to your pop-ups. Bevy Design allows you to place such exit-intent pop-ups in your store just in a few minutes. The following pop-up template from Bevy Design features an adorable kitty asking for email addresses. Entering the address and clicking the button reveals a coupon code that can be used during the checkout.
This template not only collects emails for you. It goes a step further and incentivizes visitors to checkout to claim the discount and turn them into customers.
Chat Heads: The Pop-Up Alternatives
We have already talked about the annoying nature of pop-ups that everyone is fed up with. If you are not a fan of pop-ups yourself, try placing a chat head at the corner of your storefront. It will help you collect the mailing addresses without interrupting your visitors.
The following chat head from Bevy Design pops at the bottom-right of your storefront. Clicking it reveals a sign-up form for visitors to submit their emails. No unwanted ads or block-ups, ensuring a smooth user experience.
It’s Time To Go
Your mailing list won’t just grow overnight. It takes time, patience, and the audacity to keep asking your visitors to drop their contact information in those small boxes on your storefront so that you can reach out to their inboxes. So, hang in there and try following the list-building tips shared in this article.
Install the Bevy Design app and start growing your list today to reach your business goals tomorrow.
