The Fear Of Missing Out is a powerful motivator for people to engage with your brand. Bevy apps provide a unique opportunity to create a sense of urgency and exclusivity that can induce FOMO in your target audience.
Remember when you went to your favorite online store to buy an item you’d had your eye on for a long time and suddenly found out only a few pieces were left? Then, on impulse, you made the purchase right away to latch onto the opportunity. That’s the Fear of Missing Out (FOMO) you have experienced.
We, humans, constantly fear missing out on something because we don’t want to look back and throw ourselves with the question – What If? FOMO in eCommerce marketing uses this common anxiety among shoppers and motivates them to take action, helping businesses increase their conversions.
Why Use FOMO In Ecommerce Marketing
The fear of missing out affects your visitors and loyal customers just as much as it affects you. In order to stay up to date, they visit their go-to online store and check for ongoing or upcoming offers they might be interested in.
A study by Strategy Online shows that 64% of millennials have experienced FOMO once in their lifetime. And 60% of them make purchases, usually within 24 hours, as responses to FOMO.
This clearly indicates you should incorporate the strategy into your marketing if you haven’t already. For starters, it might feel a bit overwhelming. However, once you figure out the art of motivating shoppers and how to put it into action, this fear of missing out can work magic for your business.
Inducing FOMO in Your Store With Bevy Apps
It’s no secret that Bevy Commerce offers an array of powerful apps to take your eCommerce store to the next level. However, we have surprises for you when it comes to inducing FOMO. Bevy apps are packed with features you can use to instill urgency in the minds of potential customers. Yes, you heard it right! Ready to know which features we are referring to? Keep reading, and we will tell you more.
Pre-Built Templates From Bevy Design
If you are already using Bevy Design, you must be familiar with our enriched template gallery. However, if you haven’t gotten the chance to see it yet, it’s the perfect time to do so. The gallery features dedicated templates just for FOMO marketing.
These templates are designed with the clear CTA (Call To Action) copies and buttons you need for your campaigns to influence the buying decisions of savvy visitors or customers.
Moving onwards, with a list of amazing things you can do with Bevy Design’s pre-built templates to induce FOMO in your store.
- Forge A Strict Time Limit on Your Campaigns
Nothing beats a time limit as a FOMO technique. It presents potential buyers with a scenario in which they must act within a certain time frame. In such cases, they are more likely to take action to grab the deals presented before them.
Place the Limited Time Clickthrough template from Bevy Design on your storefront that comes with a countdown timer. The copies of this template also serve as a great call to action for buyers who don’t want to miss out. Don’t forget to go a step further by offering coupons and free shipping for your timed campaigns to make them irresistible.
- Highlight The Limited Stock Products
Show scarcity by highlighting your limited stock products. The Scarcity Principle states that a scarce item is more valuable than an abundant one. It drives a sense of urgency, motivating people to act quickly. Use Bevy’s Valentines FOMO Offer pop-up template to feature a product from your store few in numbers and watch the stock run out!
Like any other Bevy template, this one is also fully customizable. So you can run limited stock campaigns with this even when it’s not the season of love. All you have to do is edit the template elements according to your niche, and you are good to go.
- Get Email Signups By Offering Deals
According to Litmus, email generates an ROI (Return On Investment) of $36 for every dollar spent. Besides, it is considered the most effective subscriber segmentation strategy, with nearly 78%. The best way to grow your email list is by rewarding subscribers with something in return. Create an incentive to sign up for deals using Bevy’s Modern Email Capture pop-up and let it do wonders for you.
- Use Exit-Intent Pop-Up As A Last Minute Effort
Many visitors leave your store just because they couldn’t find what they are looking for or the price is too high. This is where an exit-intent pop-up takes action, helping you save up to 10 to 15% of lost visitors. Bevy’s Cute Kitten Exit Intent Pop-Up helps you present enticing deals before visitors to alter their buying decision without rubbing them up the wrong way. Surely, a great way to reduce your bounce rate!
Share Cart’s Social Proof
The dominant social force that drives our thinking and our actions is the unconscious search and need for social proof.”
― Dragos Bratasanu
Social proof is when your customers sell for you. And that’s what share cart lets your customers do – they can share their carts with friends and family on social platforms with a few clicks. Nowadays, everyone prefers personal recommendation over self-promotion. When customers share carts from your store, they are basically telling others about the products they love to shop from you. As others will see your customers making purchases from you, they will also get motivated to try out your products.
Install Share Cart on your Shopify store to use social proof to your advantage. Spread the word about your business with the power of social sharing.
Sales Rules Countdown Timer
According to a Whichtestwon survey, a countdown timer boosts sales up to 9% on average. Bevy’s Sales Rules comes with a nifty Sales Clock feature for paid customers. This feature allows you to place an active countdown timer on a particular product page during a sale and drive urgent action from potential customers. The best part? You can even customize the clock to match your store’s look.
Wrapping Up
After all, fear can be the most powerful motivator for your visitors or customers to take action. As an eCommerce merchant, if you can properly implement the FOMO strategies based on your business model, your store will produce exceptional conversions in no time. Despite this, many merchants fail to do so. With Bevy apps, you don’t have to be one of them. Simply install the apps and enjoy the perks they offer to foster FOMO among your customers.
That’s all for now. We hope you enjoyed it and learned something new about our apps!
