In the competitive world of eCommerce, it can be difficult to engage shoppers and persuade them to choose your store over others. With Bevy’s Spin To Win, you can add a gamified element to your campaigns that lets visitors try their luck, win exciting prizes, and have fun.
Ever wondered what’s so special about games that make us want to keep playing them? It’s the Dopamine, aka happy hormone rushing through our brains, offering a sense of joy and accomplishment every time we win or level up in a game.
You can reward your online store visitors with the same feeling of gratification and keep them hooked. Want to know how? Gamification is the answer!
Gamification uses game thinking and mechanisms outside of conventional gaming environments to influence behavior. In eCommerce, it is used to encourage shoppers to take the desired action by providing rewards as incentives. It doesn’t necessarily mean you have to put an actual game on your store to potent a dose of charm, but that would be awesome too!
Why Use Gamification in E-commerce?
Globally, there are around 12 to 24 million eCommerce sites, with new ones being launched daily. Due to a large number of service providers in the same industry, shoppers are unlikely to get engaged with your store and choose yours over others.
However, it is possible to overcome this obstacle with a gamified approach and make them select and spend more time on your store.
A survey by Ask Your Target Market (AYTM) shows 38% of consumers like games or interactive features as part of their shopping experience. And according to Digital Marketing World Forum, 60% of consumers are likelier to buy from a shop when they enjoy playing a game with it.
So, it goes without saying that effective gamification strategies can change the visitors’ behavior towards your store and help you drive subsequent conversions.
Spin To Win as a Gamified Element
There are a ton of gamification tools and techniques you can use to spice up your store and boost customer engagement.
A Spin To Win pop-up is the simplest among them. While the average conversion rate of conventional pop-ups is 3.75%, Wheelio, a Shopify app, saw an opt-in rate of around 20% for their Spin To Win pop-ups.
The best part? You can give your visitors the vibe of playing an actual game just by deploying a pop-up on your store. All you have to do is pick up a perfect pop-up builder that comes with the Spin To Win option, which is obviously Bevy Design!
Spin To Win by Bevy Design
There’s no better way to engage visitors than allowing them to test their fortune while shopping from your store. Bevy’s Spin To Win is a gamified campaign element that lets your visitors try out their luck by spinning a wheel to win discounts, freebies, and exciting prizes.
With this feature, you can run a campaign on your store and collect email addresses from first-time visitors. The wheel of fortune adds fun to the tedious task of joining mailing lists for your visitors and helps you to convert more visitors into subscribers.
When visitors arrive at your storefront, they come across a pop-up campaign containing the wheel. To participate in the campaign, first, they have to submit their mailing address and spin the wheel. After a short while, they will land on an option revealing their access to enticing prizes.
Bevy Design features a bunch of pre-built Spin To Win templates, which you can find in the template gallery. From generic to season based, there are professionally designed animated and static templates for every occasion to fulfill your business needs. Besides, you can do basic customization to these templates using our Smart Setup to match the look and feel of your shop.
Not a fan of pre-built templates? Don’t worry. We have good news for you. Bevy Design also allows you to create Spin To Wins of your own from scratch.
Just head over to the builder and unleash your creativity. Build a wheel for your campaign the way you like, add coupons of your choice, set winning options, and how frequently you want your visitors to win a prize – everything from the builder!
Note: Bevy’s Spin To Win is an advanced campaign element. Before visiting the builder, we highly recommend you go through the Spin To Win article on Bevy Design Academy to get insights into its features and how to use them properly.
Final Thoughts
Gamification is the new normal. Simply using a Spin To Win wheel can significantly increase your campaign engagement and conversion rates.
So, break out from the cocoon of traditional eCommerce practices, get Bevy Design, and start gamifying your campaigns right away!
